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Whether we're texting friends or colleagues, emojis can add some personality and

humor to our conversations and we can no longer live without them. Let’s dive into the world of emojis and explore how they've made our lives easier and more fun. 😎

How have emojis brought improvement?

Emojis have become an essential tool for people to express their emotions and connect to others. They have evolved over time, becoming more inclusive and versatile, and allowing us to communicate more effectively.

A recent survey found that many people believe that adding emojis to messages can make you look cooler, friendlier, and funnier. It's no surprise that emojis have become so popular, as they help us to better understand each other and build deeper connections. Whether on social media or messaging apps, emoji gives us the ability to convey emotion, tone, and mood through just a few taps on our keyboards.

When words alone aren't enough, emoji can do a lot of the heavy lifting. Sometimes, all you need is an emoji to express exactly what you're feeling!

How can we use it with different people and different communication channels? 🎯

When it comes to using emojis in our messages, it's important to consider our context and relationship with the recipient. While emojis can add a fun and playful touch to our conversations, they can also come across as unprofessional or inappropriate in certain situations. If we don't know the person well or the context is too formal, it's better to avoid using them or use them with extreme caution. When it comes to serious subjects or complaints, it's best to stick to clear and concise language instead of relying on emojis.

Ultimately, it’s crucial to be aware of how to adjust emojis to the platform you're using. While emojis can enhance the copy on Instagram, it's not the same case for LinkedIn, which is a more formal communication network. In most professional settings we would agree that it’s better not to use emojis.

Daily Impact

It's so common to feel anxious when we receive a serious text message without an emoji. It's interesting how much we rely on emojis to convey our emotions in text messages these days. When we receive a message without any emojis, it almost feels like something is missing. It just goes to show how much of an impact these little icons have on our communication.

According to a recent survey, 91 % of people use emojis to lighten up their conversations. It's not just useful in our personal lives, but it can also be a great way to communicate with our coworkers in the workplace, especially since many of us are working from home.

With hybrid work, there's a greater chance of misunderstandings, but using emojis can help avoid that! A simple smiley face can go a long way in conveying positive feelings and intentions 😊

Conclusion/ Take home Messages 🧩

Emojis have the power to convey emotions in our digital communications. They can be very helpful, but it's crucial to use them wisely depending on the context.

Sometimes they might not be appropriate or may not convey the right message. That said, when used well, emojis can generate engagement since they have the power to evoke emotions in people. Emojis generate emotion, and emotion generates engagement.

So, let's be mindful of these considerations and use emojis to our advantage!😊

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If you're looking to improve your email marketing game, you're not alone…

Many people recognize that email marketing is one of the most powerful tools available today.

However, there's one crucial detail that you need to keep in mind: the copy in your email is crucial to getting it opened.

Luckily, there are many techniques you can use to improve your email open rates. For example, you can start by including a "From" line and a "Subject" line at the beginning of your email. Additionally, it's important to avoid using the word "free," as this can trigger spam filters.

You should also aim to deliver a mini-version of your complete message in the first paragraph and limit the number of click-through links in your email to three.

Finally, keep your line length to around 55 to 66 characters per line, and avoid using ALL CAPS excessively.

These tips should help you improve your email marketing game, and we'll be sharing more in the future.

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Updated: Aug 10, 2023

If you come from a time when Google was the only way to get answers to questions, you may have realized that things are dramatically changing.

How many times have you turned to social media to get an answer to a question instead of search engines?

It seems that Generation Z and Millennials prefer to look for information on social media instead of search engines. In addition, generative AI is also starting to make its way to position itself as an option for information search.

According to research from HubSpot, "15% of consumers prefer to search on social media over search engines". A significant number that will probably not stop increasing. The younger the generation, the higher the percentage of consumers who prefer to search on social media, given their familiarity and ease with the platforms.

For brands, this data is a significant change. Generation Z is starting to gain purchasing power as they enter the job market, and as soon as their income allows it, it is precisely on social media that we will find them making their purchases.

Over the years, we have heard more and more about the importance of brands being present on social media, and now, more than ever, we must reinforce this idea. Consumers have changed their behaviour, and if a few years ago they were impacted by a billboard on the road, today they will quickly buy a pair of pants because they saw an Instagram post of some influencer wearing them.

In addition, we must be aware of AI-based search-generating platforms.

Chatbots have only been around for a few months, and 9% of a small group of consumers already prefer to use AI chatbots to get answers to questions instead of search engines and social media! It’s crazy, right?

New generations bring new behaviours; we must continue to pay attention to all the new trends. In the end, never forget how important is to be in a constant adaptation.

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