If you're looking to improve your email marketing game, you're not alone…
Many people recognize that email marketing is one of the most powerful tools available today.
However, there's one crucial detail that you need to keep in mind: the copy in your email is crucial to getting it opened.
Luckily, there are many techniques you can use to improve your email open rates. For example, you can start by including a "From" line and a "Subject" line at the beginning of your email. Additionally, it's important to avoid using the word "free," as this can trigger spam filters.
You should also aim to deliver a mini-version of your complete message in the first paragraph and limit the number of click-through links in your email to three.
Finally, keep your line length to around 55 to 66 characters per line, and avoid using ALL CAPS excessively.
These tips should help you improve your email marketing game, and we'll be sharing more in the future.