Branding & Rebranding

Identity with intention.

A brand does not begin with a logo.
It begins with clarity.

At Your Trend, we develop brands based on a solid strategic foundation. Before designing, we position.

Because a strong identity is not only visual. It is conceptual, coherent and consistent.

Branding

Building from the ground up, with vision

We create brands from scratch, defining:

Positioning
Value proposition
Personality and tone of voice
Naming
Visual identity

Every element is designed to ensure coherence and differentiation in the market.

A well built brand makes every future decision easier, from communication to growth.

Evolving without losing essence

Brands grow. Markets change. Strategies evolve.

Rebranding is not just an aesthetic change. It is a strategic repositioning.

We analyse the current context, identify opportunities for improvement and redesign the identity in alignment with the brand’s new phase, preserving what still makes sense.

Rebranding

Beyond design

Branding impacts:

Perception
Credibility
Recognition
Trust
Purchase decisions

We combine Psychology and Marketing to build identities that make sense for both people and business.

If your brand needs to be created or to evolve, we start with the right question:
Who does it want to be in the market?

What we deliver

Brand analysis
Benchmark and research
Development of Branding proposal
Development of Brand image (colors, brand assets, typography, patterns, etc)
Development of deliverables (print and digital formats)

Industries We Work With

Every industry speaks differently.
We listen first — then we communicate in a way that feels natural, responsible and relevant.

Healthcare

Technology

Retail

Services

Let’s build a presence that feels real.